Twenty new Hispanic and African American targeted publications were launched in late 2009 and in 2010 across the nation, according to EPMG’s Media Research Department. Sixteen of which are Hispanic publications and four African American publications. (See Appendix A for the list of publications).
“While the general market print publications might be experiencing a decline in circulation and readership, that is not in the case of niche publications,” said Trevor Hansen, CEO of EPMG. “The launch of new Hispanic and African American publications suggests that there’s a demand for these in-language and community newspapers and magazines, especially with the growing Hispanic and African American population.”
According to the PEW Research Center’s biennial news consumption survey, only about one-in-four (26 percent) Americans say they read a daily newspaper in print yesterday, down from 30 percent in 2008 and 38 percent in 2006. On the other hand, there are at least seven of the top ten major Hispanic newspapers that reported an increase in circulation from 2008 onwards. In-language and community relevant newspapers command a great loyalty from its readers because it delivers what no other media format does, which is hyper local and relevant community news.
(Appendix A)
SOURCE: http://news.epmg360.com.s90225.gridserver.com/559
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HERE ARE THE NEW MAGAZINE
|
Publication |
Target Market |
Year Founded |
Location |
|
Hola Noticias |
Hispanic |
2010 |
Charlotte, North Carolina |
|
Kansas Hispanic Business Journal |
Hispanic |
2010 |
Kansas |
|
La Guia del Valle & La Guia de Boston |
Hispanic |
2010 |
Boston, Massachusetts |
|
La Prensa de Colorado |
Hispanic |
2010 |
Colorado |
|
La Guia Gratuita |
Hispanic |
2010 |
Florida |
|
El Especialito |
Hispanic |
2010 |
New Jersey |
|
El Aguila |
Hispanic |
2010 |
Washington |
|
El Observador de Utah |
Hispanic |
2010 |
Utah |
|
La Noticia |
Hispanic |
2010 |
Grand Rapids, Michigan |
|
La Voz de Yuma |
Hispanic |
2010 |
Yuma, Arizona |
|
El Informador |
Hispanic |
Late 2009 |
Miami, Florida |
|
Buen Vivir |
Hispanic |
2010 |
Sarasota, Florida |
|
Buenas Ofertas |
Hispanic |
2010 |
Dallas, Texas |
|
El Pueblo de Houston |
Hispanic |
2010 |
Houston, Texas |
|
Cocina al Dia Magazine |
Hispanic |
2010 |
|
|
Impulso Magazine |
Hispanic |
2010 |
Chicago, Illinois |
|
Our Weekly |
African American |
2010 |
Antelope Valley, California |
|
The Metro Gazette |
African American |
2010 |
Macon, Georgia |
|
Our Own Voices |
African American |
Late 2009 |
Las Vegas, Nevada |
|
CNY Vision |
African American |
Late 2009 |
New York |
