The Selig Center for Economic Growth indicates buying power for 1990-2013 for ethnic multicultural markets indicate formidable economic clout. Their projections for 2013 are that these population segments will have an economic clout (buying power) of:
African Americans $1,239.5 billion
Native Americans $85.6 billion
Asian Americans $752.2 billion
Hispanics, $1.4 trillion
Multiracial, $141.2 billion
The Selig report indicates that the buying power of just the Hispanic and African American market alone " are the larger than the entire economies of all but thirteen countries in the world." The buying power of the un-segemented General Market is estimated to be at 11.8 trillion
*The Selig Center for Economic Growth University of Georgia, Terry College of Business
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