Now, it is widely known, people like to buy, but not be sold too.
Now how can that be true since the person had to find out about the product/service from communication source. Be it the neighbor, work associate, newspaper, flyer, internet search. Somebody had to provide that communication.
So people like to buy but not be overtly sold to.
Well, that fact can help you immensely.
Provide people information they are seeking. Make sure whenever they search for information about the product/service you provide, they can easily locate you and CONTACT you!! Make sure that you are the communication contact person.
Now, companies spend thousands of dollars hourly, to people to "force" their message/communication on people.
Commonly referred to as Yuck, Ugh, Ehh, Not Interested, Leave me alone!, etc.